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Horizontal vs. Vertical PortalsMay 3, 2002When you're looking for an item on the web, how do you usually start? With a search engine? That's how I usually begin. Next time though, instead of simply searching for your item, search for a vertical portal instead.There are two types of portals, horizontal and vertical. Horizontal portals are directories like DMOZ!. They're called "horizontal" because their list of websites cover a broad range of topics. Vertical portals on the other hand are narrow, covering only one topic or one type of topic. Convert-Files.COM is an example of a vertical portal.To find a vertical portal go into a search engine (like Google and type (for example) "car portal". You'll see several car portals come up. Any one of them contains a list of car sales websites to choose from. Furthermore, the list is far more efficient than just searching for "cars". This works for "clothes portal", "food portal", even "baby portal".Finally, there's a company called VerticalPortals.com that has a list of vertical portals that they maintain. I suggest you try some out and see what you can see. There are millions of websites out there, and most of them don't show up in the first page of search results. Vertical portals might be the only way to find the retailer you're looking to buy from.Click here for a list of vertical portals© 2004
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